Mission Statement
Tough Chik is not just a clothing line, it is an outlook on life. All women have a personal story that makes them tough and our goal is to celebrate Tough Chik triumphs in a creative way. We want to revolutionize women's performance apparel by linking it to something more profound than just pretty designs.
As Team Tough Chik, we are designers, marketers, runners and cyclists that feed on creative expression. We are proud of our shin splints, scars and pedicures. We strive to support women of all shapes, sizes and backgrounds who celebrate life and seek to conquer its challenges and adventures.
Tough Chik is also committed to supporting women to not just survive--but to go on and STRIVE. A portion of all Tough Chik sales will go to the unique and compassionate organization, Project Athena. Its mission is to help women with breast cancer and other medical or traumatic setbacks fulfill their athletic and adventurous dreams through the Project Athena Foundation. Many Tough Chiks out there are fighting each day and we aim to support them with our respect, a mutual determination to succeed and maybe even a cute t-shirt or two.
To learn more about Project Athena, please visit our charity page.
